Opening a medical practice can be a complicated process for doctors, especially considering the little or no contact that healthcare professionals usually have with content on entrepreneurship and management during their academic training.
For many, this lack of experience isn't usually a problem, but those seeking more autonomy and independence in opening their own practice increasingly feel the need to update and improve their knowledge in areas such as financial management, administration, medical marketing, etc. In this article, you will understand the legal requirements for opening a medical practice and where to begin.
First steps and structuring of the business
First and foremost, it is of utmost importance that your business goes through a complete planning and structuring process before being put into practice.
Therefore, the first step in opening a medical practice is to develop a business plan, considering internal and external factors that may influence the construction and consolidation of your practice. Some of these factors that should be analyzed include:
- Data about the competition;
- Market research;
- Key differentiators offered;
- Bureaucratic issues;
- Financial viability.
Beyond simply viewing your medical practice, it's crucial to understand that it's a business that requires strategic thinking, especially when it comes to financial management.
A good manager should closely monitor accounting and financial management, ensuring that everything is in compliance with legal requirements and working to the benefit of the company.
At this point, it is also important to define concepts such as:
- Brand positioning;
- Defining the target audience;
- What services will be provided?
- Service model.
Required documentation to open a medical practice
Opening a medical practice can be a complicated process, so it's ideal to seek the help of an accountant to assist with bureaucratic and tax matters. Preferably, look for a professional who is familiar with healthcare businesses.
This is because there are a number of authorizations and legal documents required to open a medical practice. The main ones are:
- Fire Department Authorization
- Authorization from the Health Surveillance Agency
- Registration of the practice as a legal entity (CNPJ)
- Operating License
- Registration in the National Registry of Health Establishments (CNES)
Hiring of staff and medical personnel
Among the factors that will define the quality of care in your practice is the selection of a good clinical staff. It is important to identify which professionals, both healthcare and administrative staff, and others, are truly necessary.
When hiring, it's important to consider not only technical qualifications, but also communication skills and a friendly demeanor. These characteristics are essential for connecting with and welcoming patients.
At this point, it's also important to have defined which employment arrangement best suits your practice's needs: CLT (Brazilian labor law), PJ (self-employed/contractor), or outsourcing. Always following labor laws.
Marketing for a medical practice
With all these points defined, it's time to start working on promoting your practice.
Today, good marketing is, for the most part, defined by a strong digital presence, whether through social media or websites and online advertising.
And, of course, always respecting the guidelines and regulations of the Federal Council of Medicine regarding Medical Marketing.
Medical practice management
It is important for the manager to be prepared to deal with bureaucratic and tax issues, even after the business has opened, always closely monitoring everything to ensure its prosperity.
For this reason, São Leopoldo Mandic and Art Beauty Center by Geisa Costa have joined forces to create a complete course, with everything you need to intelligently manage your clinic or practice to attract and win over clients, building a profitable business
This is your opportunity to grow your business and bring more health and confidence to your patients.
Click here and learn about the Clinic and Office Management Course from São Leopoldo Mandic in partnership with Art Beauty Center by Geisa Costa.
